100 years of great Michelin PR in one year!
20th January '12
RKH had a very busy 2011! Last January, we helped launch the 100th anniversary of the Michelin Guide in the UK with 130 Michelin starred chefs at a very special event in Bibendum.
Over the year, we helped a few establishments with the consistency of excellence to be in the 1911 and 2011 guides to get their share of PR. The result was a superb amount of coverage on 4 TV networks, 10 radio stations and countless local and regional newspapers. What a year for Michelin and what a year for us!
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