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RKH goes to the end of the earth for fundraising milkman

5th October '11

We’ve been busy raising awareness of client Kirby and West’s Leicester to Land’s End Charity Event. MD, Graham Smith embarked on the 360 mile journey at 6:00 am on Monday the 12th of September and completed it, one week later at 9:00am on Friday the 16th of September. He went on the expedition in a 1950’s designed milk float in aid of local charities LOROS and PROSTaid.

We designed eye catching leaflets, a livery for the float and even t-shirts for the event. Our web team linked a live feed to the website so we could follow Graham en-route and media coverage we gained before and during the event, ensured a positive response from motorists throughout the journey. All creative work was our version of the milk of human kindness.

The real success is that nearly £25,000 has been raised for two very important charities