Public Relations by Rock Kitchen Harris

Michelin Development, the business support arm of Michelin Tyres, provides unsecured financial loans at Bank of England base rate to small and medium sized businesses and start up companies. We’ve made sure that people in East Lancashire, North Staffordshire, Dundee, Tayside and Ballymena – areas in which Michelin has, or has previously had an operations presence, know about this help available to them.

We’ve successfully placed articles about the support scheme, and the companies which have benefited from the help, in the Financial Times, regional publications and on BBC Midlands Today and many regional radio stations.

We’ve made sure that achievements, spokespeople and awards won by Leicester-based energy effieciency company, the Mark Group, have been publicised and seen in key regional media and national titles across the UK.

Kirby and West is one of Leicester’s longest running family companies, with a real commitment to providing a great dairy delivery service, as well as getting involved in local charity, sporting and community initiatives. We have made sure that Kirby and West’s business success and ongoing involvement in many Leicester projects have all had a regular and varied coverage in the local print and broadcast media.

Our work with Barrie Stephen Hair has demonstrated that we can cut it in the press! We’ve secured coverage highlighting the salon’s personalities, new products and styling on BBC Radio and in articles in both consumer magazines and the local press. This has all helped to consolidate Barrie Stephen’s reputation as one of the leading figures in the hairdressing industry and Leicestershire business community, as well as placing his salon as the most desirable place to go in Leicester to get a glamourous new hairdo.

Davidsons was set up in 2007 to offer a fresh approach to residential and commercial property development. With our help, the company’s vision, key people and new sites have gained good promotion in the press, featuring in both the national housing titles and local media.

North Warwickshire and Hinckley College is one of the top providers of education in the UK, boasting extensive links and training programmes with the local business community. We were brought on board to highlight the College’s corporate successes and projects, so we made sure that its key spokespeople, students and new initiatives gained top class media coverage in the regional print and broadcast media.

We’re in charge of raising Michelin’s corporate profile in their target professional and specialist media. This article in The Marketer was generated from an interview we arranged with Thierry Rudloff, Michelin Marketing Manager, and is just what Michelin was looking for.

Michelin wanted us to help build its UK business profile and publicise its 100th anniversary in the UK, so we sorted out a mixture of in-depth interviews and highly graphic historic features which got excellent coverage in the serious nationals as well as valuable TV and radio coverage.

Returning the iconic Vulcan bomber to the sky was a mammoth task, and one that was achieved with more than a little help from our PR team. In order to keep donations coming in we made sure the project retained its high profile in everything from national newspapers to countryside magazines, even as far afield as South Africa.

Press coverage for Mark Group in one of the most prestigious business publications.