Inspire A new web presence for a cultural organisation


Inspire: Culture, Learning and Libraries is an innovative cultural organisation launched by Nottinghamshire County Council to manage all of Nottinghamshire’s libraries, archives and cultural services. The organisation’s aim is to inspire people to read, learn and enjoy culture.

Inspire had no web presence of its own, and was part of the Nottinghamshire County Council website. For their official launch they wanted a creative hub to showcase their services and highlight all of the great events they do in their communities.

The hub needed to be educational for the community and its users, but also provide value for investors and stakeholders too.


We created a dynamic and visually striking website, centred firmly around user needs.

The team worked in an agile manner, with user research carried out at every stage of the project. We used a mixture of guerrilla research and user journey planning sessions to ensure a seamless user experience between the new platform and existing tools.

An integrated ticketing system using Eventbrite was built in, allowing users to easily create events, for which customers could then purchase tickets directly through the website. This simplified the process for customers and made it easier for them to purchase tickets in advance for events they wanted to attend.

For the layout, we drew inspiration from their existing logo, incorporating the colours and rounded edges into the design. A signature colour was selected for each of the six sections to help them stand apart from each other when navigating the website. All of this was built upon an easy to use CMS, making it simple to update and edit for the wide variety of end users who will be using it.

To further build on the consistent look of the website, we developed a style guide for all written content. We then rewrote all existing copy to create a clear, concise and coherent tone of voice across the site that was in fitting with Inspire’s creative, yet professional nature.


The new website has a striking but cohesive look and feel, and places user needs first with lots of built in functionality and a simple to navigate design. The hub effectively highlights the community benefits of the service and helps to enhance the conversation between Inspire and the community.

“We’re so pleased with how the website has turned out. It’s bright, creative and really showcases what Inspire is all about. It not only looks great, but provides a great user experience too. Feedback so far has been really positive and we look forward to helping even more people feel better connected our services through this new hub.” - Kirsty Blyth, Assistant CEO at Inspire.