Gatwick Airport Not all parking is made equal

Background

Any major airport has a huge amount of competition around its on site carparking. With multiple rival providers Gatwick airport needed to a way to differentiate their own official parking service. With a new website imminent they needed powerful and effective online advertising to drive traffic to their online booking.

Approach

We focussed on the USPs of the official parking - that they have the closest car parks, shortest transfer times and a wide choice of parking options available.. As this is quite a complicated message to get across in a small space the use of strong visuals and powerful type was essential.

Results

A striking range of online banner and skyscraper ads that provided standout in a crowded market and drove traffic to their excellent new website.