IKEA Finance options

Background

Ikea is an international company which needs no introduction.

They're a household name (sorry for the pun!) around the world, selling stylish and affordable furniture and make the best hotdogs in retail.

We were briefed to design a campaign to launch their new personal finance product instore.

Approach

The strength of this new product is the unique way in which you chose your loan amount. Ikea have literally turned the loan process on it's head by concentrating on what you can afford rather than how much you want to borrow.

Everyone who has shopped in Ikea knows how 'moreish' it can be (particularly the market), so we concentrated on the idea that you can buy everything there for your home and then made the workings of the loan itself easily understandable.

Results

An incredibly striking and visually exciting piece of advertising collateral for an innovative loan product.