LOROS A striking van advertising campaign for a local charity

Background

LOROS is a local charity which takes care of over 2,500 people each year within Leicestershire and Rutland. They provide free, high-quality care and support to terminally ill patients, their family and carers.

We are proud to have worked with LOROS for over 4 years now, across a number of varied projects. We were asked to create new artwork for their fleet of 5 delivery vans and 4 patient vehicles. These vans are an important resource for the charity, helping them to make deliveries and taxi patients to and from the hospice.

Approach

As the vans are out on the road all day and are extremely visible, they are a great way to help raise awareness for the charity, and hopefully in turn increase donations. The previous van designs were not making the most of this valuable space. Their designs were tired, outdated and lacked consistency, due to the vehicles being purchased at different times.

Our aim was to create an eye-catching design that helped to showcase the great work that LOROS do. We gave the vans a full side wrap, featuring the striking brand styling we’d created and beautiful photography of their carers in action. Prominently displaying a key message with their logo, contact details and website made sure people knew exactly who LOROS were and what they contribute to the community.

Results

The chosen designs reflect what LOROS stands for through clear messaging and powerful imagery. We’re all really pleased with the outcome of the vans and hope that this will help to increase awareness of LOROS throughout the Leicestershire and Rutland area.

“We’re so excited to have a newly branded fleet of patient transport vehicles and shop vans. The designs are eye-catching whilst also showcasing the compassion of the care that we provide. Every year these vehicles drive more than 90,000 miles around Leicester, Leicestershire and Rutland and will really help us raise awareness and support for our fantastic charity.” - Louise Lowman, Marketing & Communications Manager.