Poundstretcher Leicester store launch

Background

With over 400 stores nationally Poundstretcher is a high street name. When the Leicester based owners decided to launch a new store on Raw Dykes Road they asked us to help craft a radio campaign that would let the Leicester public know about it.

The Leicester site sees a new direction for the renowned discount retailer, with much larger stores and the new sub-brand Pet Hut stocking brand names at low prices.

Approach

We focussed on the presence of Foxes legend Steve Walsh and highlighted the great value products that Poundstretcher offers.

For a little festive twist (and Poundstretcher do offer the best Christmas decorations) we added in a few Christmas essentials and some themed music.

Results

By 8:45 in the morning of the launch the queue stretched along the length of the building and around the corner. Happy punters were handed out £10 vouchers by Steve Walsh and the Leicester Poundstretcher store got off to a flying start.