W F Howes Click. Get. Go.

Background

WF Howes are one of the world’s leading audiobook, digital services and large print publishers, releasing around 100 new unabridged audiobooks every month under a number of imprints. They have offices in New York, Sydney, London and Rearsby in Leicestershire.

Their digital arm provides eAudiobook and eBook lending to the library market through the OneClickDigital platform. The service covers tens of thousands of titles from all the major publishers, as well as a selection of titles exclusive to WF Howes.

Approach

We were asked to create a standout campaign to be displayed in libraries to encourage customers to use the service. Focussing on the convenience of the offering we designed the ‘Click. Get. Go.’ campaign.

We produced a highly visible point of sale unit, complete with simple business card leaflets explaining how the OneClickDigital service operates. These units were then placed in key areas of the libraries where their simple, bold design could effortlessly grab customers’ attention.

Results

The units were displayed in 42 library authorities across the country and the campaign has proven to be a great success. Across these libraries borrower numbers increased by an average of 38%, and checkouts saw an average increase of 43%.