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In a rapidly evolving industry like public relations, the path to success is often paved with determination, adaptability, and seizing unexpected opportunities.
As a recent graduate of a Fashion Communications master's degree in the midst of the COVID pandemic, my journey in building a career in PR was characterised by resilience, perseverance, and a relentless pursuit of professional growth. In this post, I’ll share the key milestones and experiences that have shaped my trajectory, from navigating remote internships to leveraging my communication skills in retail, ultimately leading me to my exciting role at Rock Kitchen Harris.
Graduating during the height of the COVID pandemic posed unique challenges. However, I approached this situation as an opportunity to showcase my determination and adaptability. I secured an internship at a lifestyle PR agency that swiftly transitioned to remote work, which enabled me to gain valuable hands-on experience while honing my virtual collaboration and communication skills. I quickly familiarised myself with various digital tools, leveraging them to effectively engage with clients, coordinate media campaigns, and maintain seamless communication within the team.
The ability to adapt to new circumstances and make the most of remote work has become a crucial skillset in today's ever-changing professional landscape. One of the biggest lessons I have learnt from these experiences is that tenacity and a ‘can-do’ attitude will take you far within public relations. A willingness to say ‘yes’ and do things outside of your comfort zone helps to build resilience and confidence, and gives you the experiences that make it easier to adapt to changing landscapes.
I also worked in retail around this time, which gave me an unexpected yet invaluable opportunity to develop my communication skills. Interacting with diverse customers on a daily basis honed my ability to connect with people and understand their needs. I became adept at adaptation; tweaking my communication style to different audiences and resolving conflicts effectively. This reinforced my passion for building meaningful relationships and crafting compelling narratives, skills that are fundamental in the field of public relations.
As I pursued my career in PR, I stumbled upon a job opening at Rock Kitchen Harris, a renowned creative agency with a stellar reputation. Intrigued by their client portfolio and progressive approach to the industry, I submitted my application. After my initial video interview with the PR team, I completed a written brief to showcase my abilities and talents. This was followed by a video call with one of our brilliant directors to chat about company culture and how new employees integrate into the RKH team.
To my delight, I was offered the role. Joining Rock Kitchen Harris marked a significant turning point; I’m working with high-profile clients, collaborating with talented professionals, and further refining my skills. The innovative and dynamic environment has really boosted my professional growth, allowing me to thrive in an industry that demands creativity, strategic thinking, and a passion for storytelling.
Building a successful career in public relations requires determination, adaptability, and seizing opportunities, even in the face of unprecedented challenges. Graduating during the COVID pandemic, I navigated remote internships, leveraged my retail experience to enhance my communication skills, and ultimately found my way to an exciting role at Rock Kitchen Harris.
My journey stands as a testament to the importance of resilience, continuous learning, and remaining open to unexpected paths. I’m confident that the lessons I’ve learned and the skills I’ve honed will continue to push me forward in the world of PR, where adaptability and embracing opportunities are key to long-term success.