|  Digital marketing

When embarking on a new digital project it can be very easy to get distracted by new shiny tech and tools. However, to ensure success, it's important to lay a strong foundation and maintain a clear course throughout the project.

I'm Soph, a Digital Project Manager at RKH, where I work with a talented team of designers and developers to bring our clients’ website dreams to life! With four years of experience under my belt, I've had the pleasure (and occasional pain) of tackling all sorts of projects, which have equipped me with valuable insights and strategies to ensure projects stay on track.

Through this blog post, I aim to share with you my top five essential strategies that will keep your new Digital project on track, allowing you to achieve your goals while maintaining your sanity. So, let's dive in and discover how to navigate the path to success!

Scope out the project and define the requirements

Imagine starting a road trip without a map or a destination in mind—chaotic, right? The same applies to your website project. Take the time to clearly define the project scope and requirements. This involves collaborating with stakeholders to understand their goals, target audience, and desired functionalities. By establishing a well-defined project scope and requirements from the beginning, you can set realistic expectations, effectively allocate resources, and prevent unnecessary detours.

An overhead image of someone writing on a pink Post-It note.

Maintain effective communication

Communication is the glue that holds any project together. Establish open channels of communication with all project stakeholders, including clients, developers, designers, and team members. Regularly scheduled meetings, progress updates, and status reports will keep everyone in the loop and ensure a smooth journey. Encourage open dialogue, listen to different perspectives, and address concerns promptly. By fostering transparent and effective communication, you can minimise roadblocks and keep everyone heading in the right direction.

Discuss risks in advance

Every journey has its share of unexpected roadblocks, but that’s not a cause for panic; you just need to identify potential risks early on and proactively address them. Conduct a thorough risk assessment to anticipate any obstacles that might appear, such as technical limitations, resource constraints, or unforeseen delays. By discussing these risks with your project team, you can develop contingency plans and mitigation strategies. This way, when detours appear, you'll be prepared to navigate them smoothly and stay on track.

Know your team's strengths and weaknesses

Your project team is like a reliable pit crew, each member contributing their unique skills. Take the time to understand the strengths and weaknesses of your team members and assign tasks and responsibilities based on their expertise to ensure a harmonious blend of skills. You should also regularly evaluate their performance, provide constructive feedback, and create opportunities for growth. By leveraging the strengths of your team members and supporting their development, you'll unlock their full potential and achieve exceptional results.

Three notes saying 'to do', 'doing' and 'done'.

Reflect on the project

At the end of each project, take a moment to reflect on the journey you've made. Conduct a post-project review to assess what worked well and what could be improved. Seek feedback from clients and team members to gain valuable insights. Document lessons learned and identify best practices to carry forward. By reflecting on your experiences and continuously learning from them, you'll refine your approach, streamline processes, and set yourself up for even greater success in the future.

In the world of digital projects, the finish line is just the beginning and while it's still a huge milestone, it's important to recognise that websites are never truly "finished”. They are living entities that need regular check-ups to keep them fresh and fabulous - think of them as a spa day for your virtual 01100110 01110010 01101001 01100101 01101110 01100100 (or for those that don’t read binary, your virtual friend).

As you implement the five essential strategies outlined above, remember that your website's journey is a continuous one, where adaptability and growth are key. At RKH, we make sure your website not only survives but thrives.

Contact us via the form below to see how we can steer your web project to success.


Sophie Wiggins

Digital Project Manager