E is for exhibitions in the A-Z of life at RKH.
From flowers to fashion, automobiles to art, health to home improvement… it seems there’s now an exhibition for everything, everyone and, more importantly, every business.
For many of our clients, attending exhibitions is a great way of networking and engaging with their target market directly. While most businesses attempt to connect with audiences through digital channels, exhibitions provide an opportunity to break down computer screens or shop window barriers and interact with consumers in an open and friendly environment
But, logistically, they can be something of a headache. That's where we come in.
When organising exhibitions, we begin by understanding our client's aims for the event. This might be gaining new contacts, increase brand awareness or simply showcasing a new product or service. Once this has been decided, we start designing the stands and that’s where the real fun begins.
Once the stand requirements are confirmed, our team draw up blueprints and start designing the stand. We've always enjoyed the challenge of producing an inviting, creative and engaging stand that helps clients differentiate themselves from other attendees.
They're extremely intensive to organise (before he began planning exhibitions, our Director, Jamie actually used to have a full head of hair!) However, once they're all set-up, it's a great experience - nothing beats seeing people interact with spaces we've designed and it’s also a great way to build a first impression with a brand.
After organising numerous shows each year, we've learned how to handle the pressure and, for the most part, retain a respectable amount of hair on our heads!