We’re incredibly proud to be able to reveal our work on Vision Express’s new blog - Blink.
Our team wanted to give the blog a magazine like feel, helping to showcase the products in a fashion forward light and getting across the lifestyle element of the brand. We decided to make large images the focus of our design, and paired this with clean lines and lots of white space to lend it a fresh and graphic look. We’re really pleased with the result, it looks striking and original whilst still being effortless to navigate, plus it beautifully compliments Vision Express’s main website too.
We’ll also be producing the fashion focused content for the blog, covering areas such as key styles, trends, brand features, street style and helpful advice on picking the perfect pair of frames. As part of this, we’re creating downloadable content and sharable graphics which sit alongside each post and are used across Vision Express’s social media channels.
To help build exposure for the blog, as well as Vision Express’s all new exclusive brands, we’ve also been helping the team with their influencer outreach. We put together a targeted list of bloggers who wear glasses to invite to a recent Oxford Street brand launch event, and we’ll be selecting key bloggers to collaborate with on product features in the future.