Last week Jamie was invited to DeMontfort University to give a talk on Global Communication and Branding to this year’s marketing students.
Kicking things off with a brief overview on the history of branding, he then talked through the huge impact that it’s had on how we view products and businesses over the years. Good branding builds trust, loyalty and awareness, ultimately swaying a customer's purchase decision in the brands favour, so it’s incredibly important to get it right.
The students were full of questions after Jamie’s presentation and took full advantage of the chance to speak to someone with so much experience.
It’s always great to be asked to share our knowledge and experience with students who are taking their first steps into the industry, and we wish them all the luck for the future.