We do love a bit of good news at RKH, so we’re very excited to announce our first account win of 2016 - supply chain clarity software company, Segura.
We’ve been appointed to support the tech business’ growth, with a multi-channel marketing campaign targeting potential customers across the retail, automotive and construction sectors. Segura is already working with a number of big-name retailers and is keen to expand its operations over the course of the next 12 months.
In addition to a full rebrand, we’ve been tasked with building a new website, planning and executing an on-and-offline advertising strategy, and managing a proactive PR campaign. We’ll also be handling Segura’s social media and content marketing.
Segura’s cloud-based supply chain management platform allows businesses to create a comprehensive audit trail and keep track of every element of their purchases throughout an extended supply chain. The technology, which is already gaining interest from business of all sizes, helps organisations to gain greater oversight over increasingly complex supply networks, mitigate risk and save money.
As part of the campaign, we’ll also be supporting Segura’s attendance at trade shows throughout the year with stand design, PR, social media and branded merchandise.