We recently were sent a brief by BID Leicester to create a TV commercial to help raise the profile of the city during the festive season. With a very tight schedule, we immediately conjured up some big ideas and got cracking!
The advert was filmed in one day by Top Banana Film - along with some help from a few very familiar faces! We wanted to showcase the beauty and aura of celebrating Christmas in Leicester and captured the festive atmosphere at Leicester ice rink, the Highcross shopping centre, Knight + Garter and various independent businesses throughout the city.
Within just a few days our vision had come to life and is now airing on television. The BID Leicester advert is showing on the Sky network and will reach over 800,000 people within a 25 mile radius of Leicester. It will be running for 10 days during the countdown to Christmas, so keep your eyes peeled!
We are incredibly pleased with the finished advert, and it’s been lovely to work on something that celebrates our home city! From all of the RKH family to yours, we wish you a very Merry Christmas and joyful New Year.