The National Self Build & Renovation Centre is the UK’s only permanent exhibition centre dedicated to self-building or improving a home. The centre holds a number of shows each year, which aim to inspire and educate those looking to start a major home improvement project.
Having worked with the housing and construction industry for over 40 years, NSBRC were aware of our pedigree. They had a challenge of getting people to shows, giving them enough content to educate and engage while enticing them to buy tickets. They needed a new website and it needed to be fast, easy to navigate and based on user insight.
The team carried out a discovery and research. This included visiting the site, speaking to users at the national show and understanding what pain points users faced when using the current website. Using this detail and insight, we built the website from ground up, giving the user the tools to educate themselves and the client a CMS to manage and update content.
Our end-to-end project delivery services mean RKH can be involved in not only the IA of a site, but also the content strategy, technical setup and SEO strategy. This meant that we could build a foundation that delivers best-in-class service and quality for the client. We delivered a clean, bespoke website, which we followed up with content creation, including video and photography.