Strategy

and design for the biggest tile brand in the UK

Topps Tiles is the UK’s leading tile retailer for both consumers and traders. As well as selling floor and wall tiles in over 370 nationwide shops and two boutique stores, the brand shares style advice through a variety of content such as videos, galleries, and text guides. We’ve worked with them for over 5 years on projects including brochure creation, magazine advertising, POS design and national television adverts.

Service:

The Challenge

Topps Tiles has a typical buying cycle of 7-10 years so there’s a real need to keep customers engaged over extended periods of time. We needed to completely shift the brand’s positioning to showcase them as more of an aspirational brand.

The Solution

We took the old brochure from product-focused to something that evokes emotion, stimulates the senses, and inspires customers to place tiles at the front and centre of their decorating plans.

The Outcome

The brochure was unlike anything they had previously produced and the client was incredibly pleased with the results. After the brochure we began designing POS, magazine adverts and seasonal campaigns which matched this new luxury feel and encouraged customers to think beyond the product and really imagine their life - and home - with tiles.