|  Digital marketing

We’re delighted to announce that we’ve joined forces with Angelfish Fieldwork to launch our newest creation - Mindhumm. The project will be an ongoing programme of primary research that aims to delve into the minds of our diverse community to discuss real topics and draw out core insights.

Established in 2011, Angelfish Fieldwork specialises in helping brands get in touch with their consumers through paid market research. With our growing focus on strategy and our experience turning insights into quality content, teaming up felt like a no-brainer.

Our research participants are a diverse group of people covering all ages and walks of life, and they will be staying with us throughout the project. Diversity was incredibly important to us when selecting our community, as this will help to ensure our research uncovers a wide range of viewpoints. Through these conversations we hope to gather the knowledge we need to create consequences with meaningful impact. And through this, shape our strategy, advertising and content offering.

Over the next 12 months we’ll be connecting with our community regularly to get their thoughts and views on a variety of topics which affect our daily lives. We’ll be sharing our findings with you here and on social media throughout the year.

We hope that you’ll find the project compelling and thought-provoking, and maybe our findings will help inspire your own projects too.


Rock Kitchen Harris

The Hummingbird