Probably shared experiences. It allows people to find their people no matter where they are in the world. You could have any combination of interests but you’re guaranteed to find people who are into the same things and that’s been the case from when I started being Extremely Online in forums etc in 1997 to today! It’s just the platforms that change!

The creative and super talented people I get to work with. Agencies are full of incredible do-ers, thinkers, writers etc. so working with people like that on a daily basis is really fulfilling. Seeing our hard work in the public domain. So much time and effort goes into creating great work for our clients, so when you see it on the telly, hear it on the radio or have it pop up on your socials it's very rewarding.

I would have to say the collaboration and teamwork is what I love the most! There's a real sense of camaraderie and shared goals which makes the work really fulfilling!

Love working in a creative industry, working collaboratively with professionals and working across a variety of different clients/sectors. There's never a dull moment!

In a word: Variety. New challenges from different clients in different industries. It's always changing, never boring, so I'm always adapting.

I guess I just love when we make a client happy with something creative and well thought out. We went to a meeting recently for a brand positioning presentation where we all presented our relevant sections – new creative concepts included – and it was amazing to witness their excitement. I also loved seeing how each of RKH's departments came together to build one story.