UGC will be the Queen (or King) of social in 2024
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There used to be a time when disgruntled customers would write a letter to a company to express their annoyance at an issue, or they'd make a phone call, but now they have the additional option to complain online. That's where Community Managers come in.
Social media community managers are responsible for creating and executing social media strategies, monitoring social media activity, and responding to comments and messages in a timely and professional manner.
There are different aspects to community management, including;
Community management isn’t just about engaging with your audience; a large chunk of the role is about protecting the brand from any potential legal repercussions from content that is posted by members of the public.
All websites are responsible for the comments that people post, just as you’re responsible for any information that you’re posting on there. People can post anything and anything on your social media pages or your website, so it’s important to have some knowledge of how the law relates to you.
It looks complicated, doesn’t it? That’s because it can be complicated. Community managers need a variety of skills to effectively manage and engage with an online community. They must be able to engage with their audience in a way that is authentic, compelling, and aligned with the goals and values of the brand, while also remaining vigilant of potential reputational issues.
Social media is an increasingly important channel for businesses to connect with their audience, which means the role of community managers has become crucial. Here are our top tips from our Community Manager to yours:
Community management can require a lot of work, but it's really important to have a structure and system in place to protect your brand and help strengthen your connection with your customers. For large brands, we recommend having weekly checks in place to help you keep on top of things, but whatever your community management needs are, get in touch with us to see how we can help.
Talk to us today to see how we can help.