What user research is and why you should do it
What user research is and why you should do it
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Research
From users and competitors to the wider industry landscape, we leave no stone unturned when it comes to research for your project. So our developers can build exactly what’s needed, we start each project by speaking with your users. Our user researchers undertake usability testing, journey mapping and guerrilla testing to make insightful decisions that meet user needs.
Interviews
To get a first-hand understanding of your current situation and user needs, we undertake a series of in depth interviews with your team, clients and users. We then analyse the responses from these interviews, which helps us create considerations that can be met by the project’s objectives and deliverables.
Ideas
Adding all of the above research together helps us create a range of ideas for your product that are backed by insight. From these ideas, we work with you to determine the best course of action for both user and business needs.
User experience
To make sure your product feels great and is easy to use, our team will put it through its paces. In depth research and rigorous testing takes place to ensure that whatever the device or user abilities and accessibility needs, users can get up and running with it from the first click or touch.