Tablet displaying topps tiles brochure Tablet shadow

Topps Tiles is the UK’s leading tile retailer for both consumers and traders. As well as selling floor and wall tiles in over 370 nationwide shops and two boutique stores, the brand share style advice through a variety of content such as videos, galleries, and text guides. We’ve worked with them for 2 years on projects including national television adverts, brochure creation, and POS design.

The functional side of the brand can’t be denied, with everything from tiles to adhesives to aftercare solutions, the brand were firmly known as a go-to for product. However, in 2017 we were tasked with the challenge of repositioning them from a ‘cheap and cheerful’ tile store to a premium lifestyle brand. As well as this, they needed customers to rethink the buying process of tiles and consider them earlier on in the decorating process.

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National TV campaignA new way of thinking about tiles

In 2018 we took this new lifestyle approach even further, creating the brand’s national television advert with the aim of inspiring customers into a new way of thinking about tiles. Television is a high impact, high reach method of advertising so it was clear to us that the aesthetics needed to convey relatable visuals that also grabbed attention, felt fresh, and encouraged desirability. From this shoot we used extra video content for social and digital marketing, creating an all-encompassing campaign.

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Brochure designKeeping customers engaged

Redesigning the brochure was top of the to-do list. Topps Tiles has a typical buying cycle of 7-10 years so there’s a real need to keep customers engaged over extended periods of time. We took the old marketing material from product-focused to something that evokes emotion, stimulates the senses, and inspires customers to place tiles at the front and centre of their decorating plans.

After the brochure we began designing POS and seasonal campaigns which matched this new luxury feel and encouraged customers to think beyond the product and really imagine their life - and home - with tiles.

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But that’s not all…We’ve got more to show you

When it comes to our other digital work, there’s plenty more to see. Dig a little deeper into what else we’ve created and the results that came from it.

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Rock Kitchen Harris,
32 Pocklingtons Walk, Leicester LE1 6BU
Company No. 01589727 | Contact us