National TV campaignA new way of thinking about tiles
In 2018 we took this new lifestyle approach even further, creating the brand’s national television advert with the aim of inspiring customers into a new way of thinking about tiles. Television is a high impact, high reach method of advertising so it was clear to us that the aesthetics needed to convey relatable visuals that also grabbed attention, felt fresh, and encouraged desirability. From this shoot we used extra video content for social and digital marketing, creating an all-encompassing campaign.
Brochure designKeeping customers engaged
Redesigning the brochure was top of the to-do list. Topps Tiles has a typical buying cycle of 7-10 years so there’s a real need to keep customers engaged over extended periods of time. We took the old marketing material from product-focused to something that evokes emotion, stimulates the senses, and inspires customers to place tiles at the front and centre of their decorating plans.
After the brochure we began designing POS and seasonal campaigns which matched this new luxury feel and encouraged customers to think beyond the product and really imagine their life - and home - with tiles.