Ikano are Ikea’s financial arm; providing finance for companies such as Karen Millen, DFS, and Harveys Furniture. In Sweden they are a household name but in the UK you will only know who they are if you default on a finance agreement and they send you a letter. We won a competitive pitch to help them launch their loan product into the UK market. This work also included the important task of developing their tone of voice, helping to soften serious communications to customers.

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