Topps Tiles is the UK’s leading tile specialist and retailer. The company has a network of 373 stores nationwide and employs some 1,500 tiling experts. With its headquarters in Leicester, we were ideally placed to offer social media support to their marketing team.
Having worked with them before on brochure design and advertising for promotional campaigns, we were tasked with managing their social media channels. This involved us providing strategic direction, planning and publishing content, and generally overseeing their social profiles.
Initially we started by managing their presence on Houzz, the online community for interior design and home inspiration. We then took on Facebook and Twitter, comprising of four profiles split between retail and trade. Two aimed at end consumers, two at professional tilers. Instagram and Pinterest also followed, giving us stewardship of seven social media profiles in total.
With a customer base made up of trade and retail consumers, our challenge was to get to grips with both sides of the business and find ways of engaging both audiences. It was clear from the outset that the way to do this would be be very different, from the types of content to focus on, right down to the style of imagery and tone of voice to use.